5 Ways Improv Tools can pump up your meeting or event

The Engaging Event Series, #6

Much as we might like to control our day-to-day existence, the fact is that we live in an unscripted world, where we are constantly called upon to think on our feet–in other words, to improvise.  Most of us usually associate “improv” with comedy and theater.  Some have described it as “organized chaos” (not that different than life in general, when you think about it).  But it turns out that Basic Improv Techniques can provide us with opportunities to encourage bonding, collaboration, brainstorming and creative problem-solving–pretty common objectives whenever you get a group of people together.

This time around, I’m featuring a Guest Post by Jenise Fryatt, who’s one of my favorite bloggers about new ideas in event experience design. Among other things, Jenise creates content at Engage365 , Sound & Sight and EventProv.com.  In this post, Jenise shares a few things she learned about using improv while attending the 2011 Applied Improvisation Network Conference  in Baltimore last June.  In Jenise’s own words:

Here are 5 things I learned about how improv skills, games and concepts can enhance and even transform events and meetings.

1 – Help people connect and have fun
Be it a small group session or a large general session with hundreds of people, there are improv-inspired games that can get people smiling, connecting, bonding and having fun. Sometimes they were as simple as a game called Back to Back that helps people get to know each other in a fun, musical chairs way, or the Diamond Dance, in which participants stand up next to their (theater style) seats and mimic the dancing of the person in front of them.

2 – Teach communication skills for better learning, networking
Improvisors are EXPERT communicators who are trained to use much more than words in connecting with others. They learn these skills through games like Zip,Zap,Zop; Red Ball, One Word Story and much more. Nearly every game that improvisors use is an exercise in effective communication. Practicing such games at a conference is a fun way to teach skills that will not only help attendees get more out of your event, but will help them in the situations they return to at home.

3 – Create your presentation with your attendees
What if you became comfortable with taking your presentation in a different direction than you had planned. What if you actually co-created it with your attendees?

Time after time sessions at the AIN conference followed this non-structure. It wasn’t about the presenter imparting knowledge alone. The attendees played a great role in what direction it took. In fact, I often got the feeling that the presenter learned as much from the attendees as the attendees learned from the presenter.

Improvisors learn to be very PRESENT oriented and because of this, they are much more aware of learning opportunities and are quick to seize the moment. So what if the original plan gets dumped? As long as attendees are finding more value, it’s worth it.

4 – Work together to solve a problem
Crowd-sourcing is a great way to get information and it’s used widely on the internet through surveys and polls. But an event where you have them all in one room presents an opportunity for doing this that won’t take days or weeks. You can do a lot in under a 1/2 hour.

The AIN conference organizers wanted to use the group to help create better branding. During a session of nearly 30 people, they had individuals take turns sharing one word he or she felt defined AIN. The words were written on flip charts.

After each person had shared two words, the group was divided into smaller groups of 4 people each. Each smaller group choose 6 of the previously chosen words. Each group reported what their words were and a dot was placed by each word. Then the words with the most dots were chosen to be used in crafting a branding statement about AIN.

I was impressed by how well this quick process got to the heart of who the AIN attendees are and what they care about.

5 – Practice dealing with difficult situations
One of the general sessions employed a game (invented at the conference) for applied improvisors to address obstacles they face in selling their services. All 100 participants chose stations labeled either AIN or the name of one of our ideal clients, i.e. event planner, business schools, etc.

Each client group invented a persona and identified some of the obstacles they face. Then each person in a client group (of about 3 or 4) took turns facing off with an AIN member who was selling applied improvisation services.

It was very illuminating. Some of the insights gained included; how important it is to understand and use the terminology of potential clients; establishing a relaxed, friendly rapport is extremely helpful and practicing such conversations can really help to address issues ahead of time. The whole exercise took less than 1/2 hour.

Being around people who have in common a love of  “making stuff up”  was energizing and inspiring beyond words.  I hope to give you more of a feel of it in future posts.  But something that I think all of us AIN conference attendees also share, is the conviction that improv isn’t magic.  The tools that make us highly creative are tools that can be used successfully by anyone. AIN is an organization dedicated to spreading the word and I’m very proud to be associated with it.

(To view this post in its native habitat, follow this link to Eventprov.
Thanks, Jenise!)

How have you used or seen improv techniques applied to your own event experiences?

 

For 10,000 Bonus Points:

• For improv ideas, check out this laundry list of Improv Games (oddly enough, some of them double as drinking games…)

• Plus this from the venerable Whose Line Is It Anyway? TV show

• You might also be interested in this TED Talk by Stuart Brown, exploring the serious subject of Play:

Behold The Power of Events: Occupy Your World

It’s been 35 years now (yikes!), but I still remember being blown away after seeing a new movie called Network, where Howard Beale (an inspired Peter Finch) exhorted us all to go to the window, stick our heads out and yell, “I’m as mad as hell and I’m not going to take this anymore!”  Here’s what he said: “I don’t know what to do about the depression and the inflation and the Russians and the crime in the street…all I know is that first, you’ve got to get mad!”  In the movie, his unscripted live TV rant inspired millions of viewers across the country to throw open their windows and shout “I’m mad as hell!” out into the street.   It was a commentary on the power of the mass media to mobilize people to action.  Who knew that, a few decades later, social media would help produce the same kind of results?

Fast forward the DVR of your life to 2011. You see similar dramas playing out, no?  Only this time, it’s not fiction. First it was the historic events of the Arab Spring.  Then London got in on the act. Now it’s our turn in the US:  Occupy Wall Street.  Occupy LA.  Occupy Boston.  In case you missed it, last Wednesday it was Occupy Colleges Day.   I got a heads-up that morning from Elaine Young, a faculty colleague who is our resident social media expert, that a walk-out and rally had been scheduled for noon that day on the Champlain College campus here in Burlington, Vermont (as well as at 71 other colleges across the nation). As it happened, I was in class about an hour before that was to take place with a group of Event Management students, so I casually asked if any of them was planning on walking out.  Turns out only one of them had any clue what I was even talking about.  So I used it as an opportunity to talk about Occupy Wall Street and the wide variety of event offspring it was spawning.  There were a lot of unanswered questions.  We wondered about who the event planners were, what their objectives were, how they had managed to attract so many participants, whether anyone was really in charge of the “program”. We speculated about how they might define whether their event was successful—the ROI, to put it in current professional lingo.  What were they hoping to accomplish, exactly?

This reminds me of an editorial I read in the New York Times a couple of days ago about Occupy Wall Street. Here’s part of what it said:

“If you stopped by Zuccotti Park in New York and asked 10 protesters what their goals were for Occupy Wall Street, you might get 10 different answers…One protester said he and others were calling for “more economic justice, social justice — Jesus stuff — as far as feeding the poor, health care for the sick.” Another protester, a former Marine who was elected by Occupy Wall Street participants to speak for them, told NPR that he wanted to overthrow the government and reconstruct it.”  Now we have labor unions and other established interests joining forces with Occupy Wall Street, adding their own demands.  And that’s just New York—look at all of the variations in other cities around the country.   As the editorial points out, “This has led some reports to call the group unfocused, but that may be normal for an emerging movement.”  I’ve heard it suggested that the “We are the 99%” call is simply a way of establishing solidarity, a feeling of sharing a common purpose.  But at this point, the reality is that no one can say.  What we do know is that people are mad as hell.

Back to the classroom: after kicking it around for a bit, I got back to the business of talking about building an event budget, our topic for the day. Then–shortly before noon—all but three of my students stood up and walked out.  At first I felt a little insulted; after all, I’m busting my butt trying to offer them something of value here! Don’t they know this stuff is important to their futures?  But then I realized that they were motivated by honest curiosity, by the desire to find out what this event was all about.  And that’s really at the heart of education, in my opinion.  They were taking advantage of a unique opportunity to be part of something as it unfolded.  I still don’t know who organized that little event on our campus, although I did stop by the gathering in the courtyard about 20 minutes later (and yes, most of my students were still there–listening, absorbing, processing).    What I do know is that whoever initiated the event was successful at engaging a number of students, some of whom were inspired enough to take a turn speaking their minds to the small but intent crowd.  Oh, and the local TV station even showed up (perhaps because of a well-placed tip from our PR guy, Stephen Mease? Or does credit belong to the anonymous event organizers? Or someone monitoring social media channels?) to film the goings-on and help spread the word.

At this point it’s hard to tell what the outcomes of all of these Occupy events will be.  From an event planner’s perspective, they have been highly successful in attracting an audience–both the participants and the media reps who are telling the story as it plays out.  But so far “the stories” (as is the custom in modern-day infotainment) have focused mostly on the camera-friendly human dramas being played out, not about any particular issues or solutions to the problems people are saying they’re mad about.

It remains to be seen whether these events will lead to any lasting changes.  Events can be powerful tools for engaging people, harnessing their energy and ideas, and moving them to constructive action.  And as event planners, we know that it’s a colossal waste of time to go to all of the trouble of pulling an event together if there are no measurable results when it’s all over.   If you were in charge of the “Occupy” movement, what would you do to move these events beyond simply venting frustration?

Events 2.0: The 4 Secrets of Fully Engaging Your Attendees

Yes–I’m going to share some secrets with you!  So remember, this is all just between me and you and your colleagues, Twitter followers, LinkedIn connections, Facebook friends/fans, kids, neighbors and anyone else you feel like chatting up.  Of course then it won’t be much of a secret, but that’s okay with me.  The more, the merrier!

But let’s start with a question: What is it that makes great live events better than just getting the same content some other way?  Think of some examples–like the difference between a truly memorable dining experience and the thought of just having the meal delivered to your home or hotel room. Or watching a DVD of a music festival compared to actually being in the middle of it all.  Or reading the minutes of a business meeting vs. participating in it.  How about watching a well-produced YouTube video of a keynote speaker instead of being there?  (Hmm…I bet that last one was not so obvious. But you get my point.) Why do I suggest that the last example is the weakest?  Don’t get me wrong, there are plenty of dynamic and inspiring keynote speakers out there.  But the question is: what do you really get out of the experience of attending an event that can’t be substituted with some kind of copy? 

For some reason, this reminds me of that term “Web 2.0”.  Now, for those of you who haven’t been indoctrinated to this terminology yet, Web 2.0 refers to the second “version” of what we call the Internet.  If you’re old enough to remember as far back as the Clinton presidency (yes, that includes you, Millenials), Web 1.0 was pretty much a new form of one-way information distribution.  When you visited someone’s webpage, you could read whatever information they had prepared for you, sort of like an online brochure.  Heck—they even had photos and stuff.  But it was pretty much a static experience; you viewed it and moved on.  There is still tons of Web 1.0 content out there, and it’s not likely to go away. It’s flexible, convenient and it definitely serves a purpose.

Not too many years later, Web 2.0 took things to a different level: now, instead of being limited to whatever the webmaster of each site puts on display for you, much of what you see on the Internet is “user-generated” content—and the “users” are us.  Pretty big paradigm shift, actually.  Easiest example?  Facebook. Think about how much of what you see on Facebook has been created by Mark Zuckerberg and the massive staff down at FB Headquarters.  Other than the ads on the sidebar, the correct answer is “very little”.  It’s just a shell created in order to allow people to share their knowledge and creative ideas.  By definition, every social media tool does pretty much the same thing.

So what is Events 2.0?  Same idea, basically.  Any time you go to an event and just sit there and take it in, you’re in Event 1.0 mode. Nothing wrong with that necessarily; you can still enjoy and maybe learn a few things from it.  But take it up to V2.0 and now the participants are not only involved, they’re actually contributing much of the content.  And that’s engaging—just as much as going to that amazing restaurant or contributing your ideas and solutions at a business conference.  But like Facebook, someone has to design the structure of the event so that it will get people engaged in the first place. And that’s where the secrets come in!

It doesn’t matter whether you’re a sponsor trying to build relationships with your target clientele, or a corporate trainer bent on raising the skill level of your employees, or an activist trying to inspire people to your cause.  To fully-engage your audience, you’ll need to build these four components into the experience you provide:
   

1. THE HOOK. To get people engaged, first you need something that initially attracts their attention and draws them in.  This doesn’t just distract them; it also gets them into a receptive state by shifting their attention, so they can leave behind whatever else they were focused on before.  A slightly goofy (but effective) version of this: Flash Mobs.  Take a look at the example below and see what I mean. Notice how the “attendees” respond towards the end.
    
2. CONTENT RULES!  Of course, you need to present something that’s relevant or otherwise fascinating to this particular audience; otherwise, their attention will quickly move on.  Ideally you’ll have something that answers a question, need or opportunity they have or–even better–introduces them to one they didn’t know they had.  In any case, none of these secrets apply if you don’t have something that will be of significant value to your audience.  So plan on spending a big chunk of your time on this one. Otherwise, none of this matters.
    
3. DESIGN FOR INTERACTION.  This is really the Events 2.0 part. Getting someone’s attention and delivering fresh content is just getting started: you also want to create an experience where everyone needs to participate on some level, whether it’s physically, intellectually, emotionally, or all three.  That’s the main thing that interactive events can provide that can’t be substituted by one-way communication.  Put people in a situation they’ve never been in before.  Provide the opportunity to experience and respond to something new and learn from not only the “expert” presenters, but from each other. This is the power of bringing people together. In the end, engaging experiences usually leave us changed in some way, but it doesn’t happen by itself–you need to create the context.  And remember that in many cases, your presenters will not have the skills and experience to create this, so you may have to help (or get help). 
    
4. CLOSE THE DEAL.  Here’s the Big Finish: it’s not enough to get people thinking.  In order to convert the event experience into useful take-aways, it’s critical to build in time for participants to individually process, reflect on and plan how they might use these new ideas and experiences.  This is the real work, but it’s the part that will lead to concrete results.  People need some time to think on their own, but it can help to provide the opportunity for discussion, collaboration or even hands-on group activity. We know enough about how our brains function to expect that, without this step, most of what we’ve encountered during the event will dissipate fairly quickly.  This is also the time for committing people to action, to ensure that the event has a lasting impact.

If any of these steps is missing from the design of your experience, you’re probably stuck back in the time of Events 1.0.  And I would bet that your event is not getting the impact it could, or should. 

In future posts, I’ll be expanding and providing specific examples of how people are really applying these principles to take their events up a notch and you’ll have the opportunity to share your own stories and secrets.  For now, feel free to leave a comment about anything that this post brought to mind!